OUR FOUNDER’S STORY | WHY WE DO IT | OUR VENDING MACHINE | #PAYITFOOTWARD INITIATIVE

Our charitable sock vending machine, the first of its kind, can now be found at 900 Dufferin Street at the Dufferin Mall (Toronto, ON), and is located directly diagonal from Winners. With every pair of funky socks purchased from the machine, a second pair of free Men’s cotton socks drops simultaneously, empowering consumers to help #PAYITFOOTWARD by giving back. Individuals have the option to donate the complimentary pair of socks on-site to a plexiglass donation box that is affixed to the side of the machine, in which case all contributions will be shipped directly to our partners at Socks 4 Souls Canada, non-profit, primarily volunteer-run organization committed to providing homeless people with warmth, comfort, dignity, mobility and health through new socks. Alternatively, because the machine operates on the honour system, people have the option to take away the free pair to be able to give directly & face-to-face to someone in need.

“A positive step forward.” - Ryersonian.ca
”New startup puts warm foot forward against homelessness.”- The Eyeopener
“What a fantastic idea. What a wonderful way to give back to our community.” - Voula Cocolakis, executive director, University Business Services
”A vending machine at Ryerson gives you socks to donate to someone in need.” - The Daily Hive